Industrial Marketing Newsletter Archive
Every month, we send out email newsletters to clients, providing them with in-depth analysis and advice on the best practices in industrial marketing, including topics like search engine optimization, website design and content marketing.
Now, you, too, can benefit from our expertise, simply by selecting a link below. And make sure to sign up to get future issues delivered straight to your email Inbox.
If you have more questions or would like our help with your industrial marketing, submit the form to the left or call 877-799-9994.
Get Your B2B SEO Off on the Right Foot (February 2017)
7 tips for improving your website's rankings, site traffic and lead generation. Also in this issue: Motion - properly applied - can benefit your website.
Google's Move to Mobile-First Rankings Affects Your 2017 SEO Strategy (December 2016)
Learn what Google's mobile-first decision means for your corporate site. Also in this issue: Resources to help you decide if responsive design is right for you.
Some simple steps to ensure your website properly represents your company in the new year. Also in this issue: How to make the right decision about your website redesign.
Template vs. Custom Web Design (October 2016)
Is a template design worth the money you'll save? Also in this issue: Making sense of your Google Analytics.
How to Understand What's Really New in SEO (September 2016)
Seven useful suggestions on how to sift the real SEO news from the hearsay. Also in this issue: How the most recent Google algorithm update could affect your website's search engine performance
Use SEO Basics to Find the Right Internet Marketing Team for Your Company (August 2016)
Six basic tips to help you find the SEO and web design help you need. Also in this issue: How to use good old-fashioned PR to boost your B2B SEO
Why Google Rankings Drop (July 2016)
Learn the 7 main reasons that Google rankings can unexpectedly drop and how you can recognize their causes. Also in this issue: How to tell if outside forces are affecting your B2B SEO
Delaying Responsive Web Design is No Longer an Option (June 2016)
Discover the 4 major considerations you need to understand before redesigning your website for mobile devices. Also in this issue: The one big reason you should care about B2B SEO
Case Study: T.O. Plastics Takes Internet Marketing to the Next Level (May 2016)
Learn how custom thermoformer T.O. Plastics created a website with a cutting edge look and all the content its customers require. Also in this issue: Are you your own worst enemy when it comes to SEO for your corporate website?
Your Prospects Really Do Want to Read Your On-line Content (April 2016)
See how you can benefit from the online convergence of industrial buyers' and sellers' needs. Also in this issue: Gearing up for the next round of Google updates
Getting By With a Little Help From Your SEO (March 2016)
Discover how you can turn your SEO frustration into SEO success. Also in this issue: Cheap web hosting can be more expensive than you'd expect
Plan Your SEO to Save Time and Money (February 2016)
Find out how planning ahead can spare your company costly SEO mistakes. Also in this issue: The role research plays in successful website redesign
What's More Important: Social Media or SEO? (January 2016)
Learn how social media and SEO differ and what that difference means for your company. Also: TopSEOs.com lists Pilot Fish among leading web companies
Six Tips to Launch Your Redesigned Website on Time and on Budget (December 2015)
Discover some basic steps to take to keep your next website project on the right track. Also: Getting the organization-wide buy-in necessary to launch the website your company needs
SEO is the Top Priority for Industrial Marketers (November 2015)
Learn why industrial companies consider SEO their main priority and what value SEO provides for your business. Also: The value of SEO to your business
Twenty Years' Worth of Internet Marketing Lessons (September 2015)
Benefit from the expertise that Pilot Fish President Angela Charles has accrued in her 20 years as an industrial marketer. Also: SEO copywriting tips for a new Google world
Linking as a Top SEO Factor (August 2015)
Discover the factors successful industrial marketers emphasize in their SEO programs. Also: why the keyword meta tag is still useful
Has Your Site Survived the Latest Google Updates? (July 2015)
Find out what you need to know about the effect Google's major updates could have on your website. Also: don't let spammers hijack your Google Analytics
Marking Our 20th Anniversary (June 2015)
A lot can happen in 20 years - read about the major changes that have occurred within our company and how they reflect the broader growth of industrial marketing. Also: identifiying the right SEO factors is only half the battle
Optimizing PDFs for Maximum Effect (May 2015)
Learn how your website can benefit from the search engines' ability to index PDFs. Also: a website redesign for all the right reasons