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9 Blogging Tips for B2B SEO Success

A good source of topics is your customer service or sales staff.

We’re always encouraging our clients to create and regularly post to blogs for their B2B websites. Blogs are a great way to keep a site updated and fresh, which is an important factor in how the search engines rank websites.

But just because it’s a great idea, that doesn’t mean that it’s also easy to implement. One of the biggest obstacles our clients cite is not having anything to write about.

Good topics for corporate blogs are actually everywhere – you just need to know where to find them. Here are some suggestions to get the ball rolling:

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How to Understand What’s Truly New in SEO

No good industrial marketer would ever guarantee Page 1 rankings or specific increases in traffic or leads.

If you’re a company owner or marketing director who cares about online sales leads, you’re probably past the “what is search engine optimization” phase and well into a “what’s new in SEO” mode.

And what’s new in SEO seems to be an unending plethora of updates and hints and guesses (especially about Google), as illustrated by some recent headlines:

Google drops mobile-friendly label, keeps mobile-friendly ranking algorithm

Google testing new sitelink format in its carousel

Google tries dropping the estimated number of results from its search results pages

Html5 not a Google ranking factor

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Another Google Algorithm Update is Here

Don’t panic. … Be patient.

Another Google Algorithm Update … But What Does that Mean for You?

Another Google algorithm update has landed in the web’s lap, with many industry observers reporting a change in the core algorithm without any clear evidence of the final effect on B2B SEO.

Unlike the Google algorithm turmoil from earlier this summer, this change seems to be of the one- and-done variety. After the initial flurry of activity observed a few days ago, it appears that the Google is allowing its ranking algorithms to do their thing without any more tinkering than usual.

When directly questioned about what kind of Google algorithm change occurred, one of Google’s webmaster trends analysts said there definitely had not been a Penguin update.

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6 Tips for Sending Images to Your Website Designer

Be sure to name and organize your files in a folder structure that exactly reflects your website outline or site map

Many of the website design projects that we produce are time-sensitive to our clients. The sooner the site is live, the better. One way you, as a client, can help in keeping your website design project moving along quickly is by following these 6 tips for sending images to your website designer.

  1. Use a remote server to share your image files
    If you are using a shared, remote server, such as, cloud computing, Dropbox, or any other FTP tool – this is ideal. Here, images and image folders can be seen and discussed by both you and your designer in a common, and always up-to-date, environment throughout the entire design process. If the information is well organized, your designer can quickly access the files and there will be little to no guessing about where the images should be placed on your website.
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SEO Basics for Finding the Best Web Design or SEO Company

It’s important to know what you don’t know before you hire a website developer or SEO firm to work on your website

I recently decided to put to use some of the SEO software tools we regularly utilize when working on keyword research for our clients’ sites or when optimizing their websites for SEO.

I typed in what I thought are basic SEO questions that a lot of business owners regularly wonder about when faced with the prospect of trying to improve their website’s rankings on Google:

  • “What is search engine optimization?”  
  • “What does ‘SEO’ mean?”
  • “How does SEO work?”
  • “What’s the definition of SEO?”
  • “How do I choose the best SEO company?”

I was amazed at the number of keyword combinations surrounding “search engine optimization” or “SEO” – tens of thousands of Internet users type in more than 10,000 different queries each month to get info on these types of questions or to learn how to implement SEO.

And, it’s not surprising. SEO, especially when it comes to optimizing a website for Google, has become extremely complicated in the last several years. Google now uses 200 factors to rank websites, and continues to modify its algorithm to weed out spammy sites and generate the best possible results for its search engine users.  Last Fall, Google announced that its search engine algorithm now incorporates what it calls “RankBrain,” the use of artificial intelligence to help sort through the billions of web pages to determine how websites should be prioritized and ranked.  It’s so complicated that even Google engineers admit they don’t really understand it.

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