In Angela’s recent blog about possible causes for drops in search engine rankings, she mentioned one B2B SEO factor that none of us have any control over – fluctuations in the search engines’ algorithms.
The search engines are usually pretty tight-lipped about how and when they alter their rules for ranking websites, but there are a number of reputable companies out there now that track such changes.
Their basic reports are free, and they provide some historical data to put current incidents in perspective. Most of the companies also offer for-fee tracking services, which aren’t covered in this review.
Here’s a brief rundown of the most popular trackers:
AccuRanker – monitors 28,000 randomly selected keywords globally; provides an overall “Google mood indicator” (today’s was grumpy) and allows site visitors to filter results based on country and type of device.
Algaroo – follows 17,000 search terms on Google; also offers email alerts for major changes and disruptions.