877.799.9994   330.666.5164

Custom Website Designs vs. CMS Design Templates

Custom designs are built from the ground up and around your company’s exact needs, specifications, and branding.

When it’s time for a web site redesign, one of the decisions your company may need to make is whether to use a CMS design template or create a custom website design.

A CMS design template is a generic website design that is typically available at little cost to enable businesses to easily and quickly build and launch a new website.

It can be tempting to choose the inexpensive route of a CMS website template. There are many popular sites where you can download and install a template and have your website up and running in a relatively short period of time.

Generally speaking, these CMS templates are easy to use, require minimal effort to set up and are offered at little to no price. Although this might be the right choice for some, it is well worth evaluating the valuable benefits of a custom website design, especially if it is within your budget.

Continue reading
74 Hits

Which Google Stats Should You Track to Boost Your Website’s Performance?

The stat many people focus on – average Google rank – doesn’t tell you if your website is actually delivering results.

Our clients ask a lot of good questions, but one question that isn’t asked often enough is which Google stats should be tracked.

This question is really the key to understanding Google Analytics, and it’s particularly timely, considering that the long-awaited Penguin 4.0 – the Google update that works to cut down on spammy websites in the search results – arrived right at the end of September.

Now that the update is here, how do you know if it affected your site? Really, how do you even know if your site is performing as it should? The answers to both of these questions can be found in your Google Analytics reports.

Understanding Google Analytics can seem daunting because this powerful tool provides nearly unending amounts of data.  Complicating matters is that the stat many people focus on – average Google rank – doesn’t tell you if your website is actually delivering results. Site owners who truly care about generating qualified leads and sales through their websites know the number of site visitors and the number of click-throughs from Google to specific pages are better indicators of a website’s true performance.

Continue reading
91 Hits

9 Blogging Tips for B2B SEO Success

A good source of topics is your customer service or sales staff.

We’re always encouraging our clients to create and regularly post to blogs for their B2B websites. Blogs are a great way to keep a site updated and fresh, which is an important factor in how the search engines rank websites.

But just because it’s a great idea, that doesn’t mean that it’s also easy to implement. One of the biggest obstacles our clients cite is not having anything to write about.

Good topics for corporate blogs are actually everywhere – you just need to know where to find them. Here are some suggestions to get the ball rolling:

Continue reading
104 Hits

How to Understand What’s Truly New in SEO

No good industrial marketer would ever guarantee Page 1 rankings or specific increases in traffic or leads.

If you’re a company owner or marketing director who cares about online sales leads, you’re probably past the “what is search engine optimization” phase and well into a “what’s new in SEO” mode.

And what’s new in SEO seems to be an unending plethora of updates and hints and guesses (especially about Google), as illustrated by some recent headlines:

Google drops mobile-friendly label, keeps mobile-friendly ranking algorithm

Google testing new sitelink format in its carousel

Google tries dropping the estimated number of results from its search results pages

Html5 not a Google ranking factor

Continue reading
116 Hits

SEO Basics for Finding the Best Web Design or SEO Company

It’s important to know what you don’t know before you hire a website developer or SEO firm to work on your website

I recently decided to put to use some of the SEO software tools we regularly utilize when working on keyword research for our clients’ sites or when optimizing their websites for SEO.

I typed in what I thought are basic SEO questions that a lot of business owners regularly wonder about when faced with the prospect of trying to improve their website’s rankings on Google:

  • “What is search engine optimization?”  
  • “What does ‘SEO’ mean?”
  • “How does SEO work?”
  • “What’s the definition of SEO?”
  • “How do I choose the best SEO company?”

I was amazed at the number of keyword combinations surrounding “search engine optimization” or “SEO” – tens of thousands of Internet users type in more than 10,000 different queries each month to get info on these types of questions or to learn how to implement SEO.

And, it’s not surprising. SEO, especially when it comes to optimizing a website for Google, has become extremely complicated in the last several years. Google now uses 200 factors to rank websites, and continues to modify its algorithm to weed out spammy sites and generate the best possible results for its search engine users.  Last Fall, Google announced that its search engine algorithm now incorporates what it calls “RankBrain,” the use of artificial intelligence to help sort through the billions of web pages to determine how websites should be prioritized and ranked.  It’s so complicated that even Google engineers admit they don’t really understand it.

Continue reading
198 Hits