Once your company has made the decision that it’s time for a website redesign, it’s important to gather all the materials that your designer will need to start the project. Putting extra effort up front to pull together the media and content will enable your designer to begin the website redesign process without delay.
Also, giving your designer access to all available media that could be used for the site prior to starting the project helps the creative process and minimizes the possibility of major changes to the new design. There’s nothing worse than having your designer create a new home page design and then find out there are several really good videos, PowerPoints or images that could have been and possibly should have been incorporated into the design.
… which means this year is also the 20th anniversary of Angie’s employment with our company. In fact, it was exactly 20 years ago today – September 18, 1995 – that Angie joined Polysort, more commonly called Pilot Fish now.
During most of that time, she’s served as our company president, keeping Pilot Fish on track as an ethical, highly regarded – and highly successful – provider of website design, search engine optimization and Internet marketing. You can read about Angie’s accomplishments in her Pilot Fish bio or on her LinkedIn account.
If you’re not certain why an industrial SEO firm would write about Penguins, Pandas and Hummingbirds, then you don’t need to read any further. Just pick up the phone and call us at 877-799-9994 ext. 2104 or fill out our contact form, because you need our help – STAT!
Penguin, Panda and Hummingbird refer to major changes to the way Google ranks websites, which could have impacted your site’s search engine performance if you haven’t been keeping up with this. You can read more about these here, but the upshot is that Google prefers sites that have good, strong content.
It might not seem logical, but a website that's well-written for human consumption with a little SEO help usually also is well-received by search engines like Google, Yahoo and Bing.
We still talk to prospects who believe that search engine optimization is as simple as just “updating the meta keywords.” The truth is, the meta keywords tag has not been in use by Google for quite some time.
So, why the continued confusion about keywords if Google doesn’t recognize the meta keywords tag?
Google doesn’t use the meta keywords tag, but it does use keywords to help identify a web site’s relevance to a user’s search. The search engine looks for keywords in the page content, the URL, the title tag, and descriptions tag as it ranks your web site against those of competitors. How often and where you use keywords and the quality of the keywords is critical. The best quality keywords are those that are most commonly used by Internet users searching for your products or services.
Like other forms of promotion, search engine optimization, also called SEO marketing or organic SEO, is a way of getting your company to stand out from the crowd. No one knows the exact number, but there are billions of pages on the Web. That's a lot of competition when trying to get eyeballs to your web site.
As much as 95% of Internet users use search engines. So getting your site to perform on one of the top three U.S. search engines -- Google, Yahoo and Bing -- is pretty important.
At the same time, you'll want to work with an SEO firm that sets reasonable expectations. Search engine optimization is not a quick fix. It can take several months for optimized content to earn top positioning on Google. If you are being told differently or are talking with someone who can guarantee top placement, then question the vendor about their methods; they could be doing something that actually could get your site penalized or banned.
When Total Grinding Solutions Inc., a centerless grinder manufacturer in Warren, Mich., was launched in 2014, company executives knew that their well-built, handsomely priced centerless grinding machines would be ideal for foreign markets, especially Latin American companies.
The company has been committed to doing SEO the right way, so, upon Pilot Fish's recommendation, TGS agreed to have us build them a Spanish-language version of their website (Rectificadora sin Centros de TGS), hiring a professional translator to provide technically accurate translated content for its centerless grinder pages.
Quality content and links are the focus of everything we do for our clients.
Moz, a Seattle-based SEO tools provider, has released its biannual report on search engine ranking factors, and the results aren’t surprising.
The top three SEO factors cited by Internet marketing professionals from across the country are:
#1 -- The number and quality of links across an entire website
#2 -- The number and quality of links to specific pages on that site
#3 -- The quality of the content and optimization techniques on those individual pages
Of course, that might be surprising news to some site owners and SEO professionals who still believe that out-of-date tactics like keyword stuffing or even the amount of money spent on Google Adwords has a major effect on search engine rankings.