Although most of our clients are manufacturers or other businesses operating in the industrial space, we find a huge range of attitudes among them in how they value their websites.
Some treat it as just a yellow pages ad or, worse yet, a nuisance – throw it up there and forget about it until it comes time to talk about budgets and why the marketing isn’t working. “Maybe we can cut some cost on that website.” You mean, the one you haven’t updated in five years or ever optimized?
One industrial client reported a significant uptick in business, and said they'd received almost 500 legitimate leads to follow up in the six months following their redesigned website's launch!
Meanwhile, others consider their industrial website to be an important element to their overall marketing, a complement to their tradeshow or print advertising programs. Or, better yet, their website is the primary vehicle they use to continue procuring prospects after their tradeshows or print ads have come and gone. These are the companies that regularly identify things that need to be updated, participate in industrial SEO programs custom suited to their businesses, or ask questions and take the recommended action to improve performance. And, yes, these are the companies that see consistent or growing site traffic and sales leads, and resulting new business.