It’s easy to let the cost of any project – including a new website – get out of hand. But a few simple precautions can prevent such a disaster. Below are three notable mistakes to avoid during the website development process to help you remain within your website design budget.
1. Including decision-makers too late in the process
Starting with the decision to purchase a design-and-SEO package all the way through the website launch, it is necessary to include all decision-makers who have any say in your company’s website. Through many steps of the development process, you will be asked for sign-offs and approvals. Be sure to consult all of the decision-makers before approving each of these steps and before getting back your web developer with edit requests.
It might be difficult to track down everyone (managers, presidents, owners, etc.), but it’s a very important part in the process to avoid unnecessary fees. After the site launch is a terrible (and very costly) time to find out that your boss doesn’t like the color palette.
Remember, the most cost-effective decisions come even before the design process has begun. For that reason, Pilot Fish provides its clients with a thorough design questionnaire to help focus on website objectives. As the process continues, changes – especially those involving the site’s design – become more and more time-consuming and, therefore, more expensive. It is OK to change your mind and to request edits, but the earlier, the better, and definitely before the site is built.
2. Waiting too long to launch
Many times, the person managing a company’s website design or redesign is wearing a lot of hats. Let’s face it, things can get busy, and the website can easily be put on the back burner.
We’ve had clients wait weeks, months, and even years to launch a “new” website. But, by that time, the information on the site, including content, products, navigation, etc., has become dated, and some of the technologies that underpin the website most likely have changed. Updating content, product lists and technologies all take time and money.
3. Ignoring SEO
Putting off the purchase of an SEO package will save you money now, but you will be losing out on the necessary promotion of your website and on opportunities for business in the future. For a more lucrative outcome, work with your SEO specialist to help you follow the best internet marketing practices, which will eventually lead to more business and a better return on your investment. SEO upkeep and maintenance is essential, so an ongoing relationship with your SEO expert is a must.
For more information on website development, please contact Pilot Fish at 877-799-9994 ext. 2104.