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When a press release service is actually a dis-service

There is no backdoor channel

 

It’s a buyer beware world out there, and B2B SEO is no different.

One of the easiest traps to fall into relates directly to one of the oldest tools of corporate communication: press releases.

Despite having originated at the dawn of the last century, press releases remain a great way for companies to:

  • Provide important company updates
  • Increase name recognition
  • Establish brand leadership
  • Support their Internet marketing efforts

First of all, a press release properly optimized for the search engines is a great addition to the website of any company looking to promote itself. Useful, well-written copy crafted to appeal to your target audience and to the search engines will always enhance your corporate website’s SEO.

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6 technical SEO tips to get the most value out of your company’s blog

The critical first step is to make sure your blog is built with SEO in mind from the very start

From an SEO standpoint, blogs have been a “thing” for a while now. It seems like everybody talks about how great they are for easily creating new content for your website, generating good backlinks, drawing in more site visitors, improving search engine positioning.

Those are all important things, especially for B2B SEO. But most people only talk about content when they talk about companies starting their own blogs. Writing and promoting a blog post that’s equally attractive to site visitors and search engines alike is actually the last step in the process.

The critical first step is to make sure your blog is built with SEO in mind from the very start, and that requires a bit of technical savvy. To that end, here are a few tips to make sure your company’s website includes an SEO-friendly blog:

  1. The URL/website address should start with: https://www.yoursitehere.com/blog.

    Even though the search engines are getting better at recognizing when a blog is part of a larger website, the “.com/blog” construction is still best because it explicitly shows the blog is part of your site. Less-than-desirable options would be:
    • https://blog.yoursitehere.com (which can sometimes be mistaken for a separate website)
    • https://yourblog.somethirdpartywebsite.com (which is part of the host’s website instead of yours, substantially decreasing the SEO benefit of creating a blog)
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15 Tips for Better Password Protection

Do not store your passwords or master password in your email, or, on your computer in a text file, even if that text file is password protected.

Password protection is a crucial part of cyber security that not only impacts the security of business websites, but also personal information for anyone using the Internet.

Yet, many of us don’t take it as seriously as we should. The convenience and expediency of using easy-to-remember passwords, or, not changing passwords for a long period of time will, sooner or later, compromise your online security. Despite the risks, we have all been guilty of this.

As hackers continue to become more and more sophisticated in their means of stealing information our risks will continue to increase. Although there is no guarantee of a completely fail-safe solution, there are a number of things that you can do to drastically lower the risk of password theft and the catastrophe that could follow.

  1. Do not use the same password for more than one account login.
    If hackers get ahold of a password from one account, they can get into all of your accounts with that same password.
  2. Use a password manager.
    Use a password manager to help generate secure, random passwords that you won’t have to remember on your own, except for one very secure master password. Once you are logged in with the master password, some password managers will automatically, and securely, fill in your hard-to-remember passwords for you.
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Why Buy American Makes Sense for U.S. Websites and SEO

A big disadvantage to working with foreign developers is the inability to easily communicate your objectives for the site so that you’re assured of receiving what you want.

We’ve come across several situations recently where we’ve been asked to host, edit or optimize foreign-built websites and have gained enough experience from these situations to advise our clients, “Just say NO, when it comes to having your website built overseas.”

In some cases, the clients have yielded to corporate pressure to find the cheapest web developer, and ended up working with a U.S.-based firm whose developers reside in India, Malaysia, Poland or Ukraine.

At other times, we’re working with the U.S. affiliate of a foreign conglomerate, oftentimes a German, French, Italian or Japanese company, that insisted that the U.S. division have their website built in the motherland.

Either way, in each case, the resulting headaches were enough that we and our clients agreed that when it comes to website development and SEO, it’s always best to buy American. Here are the most common issues we’ve seen:

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What is https, and why should you care?

Whether or not you know what https is, an interesting piece of news floated down the SEO pipeline this week when Moz reported that half of Google’s Page 1 rankings begin with https.

Regardless of your level of awareness, you – or at least your company’s website and search engine rankings – could end up being affected by the move toward https.

So what is https? When you see those five little letters at the beginning of a web address instead of the plain “http,” that means the website is secured with extra coding. This additional level of security means that hackers can’t intercept the personal data entered by a visitor to that site.

Awareness of https began growing beyond typical online retailers like Amazon in late 2014 when Google announced that https would be included as a factor in its ranking algorithms.

We’ve been tracking the https development ever since. Our research shows that it’s basically a secondary factor, which is in line with the findings of other SEO experts. Https does not have the same influence as the content-related factors that help Pilot Fish clients rank so well on the search engines.

Our experience also is consistent with the Moz report. The growth in secure sites seems to be more of an issue of increased compliance on the part of website owners as opposed to increased enforcement on the part of Google.

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Google video helps business owners get into the SEO game

When seeking a better website ranking on Google, it can seem that you and your SEO company are in a great battle with a giant monster, like David and Goliath. As the much smaller warrior in this scenario, your business is looking for whatever vulnerability or weakness can provide you an edge, so that your website is victorious in its quest for higher search engine rankings.

An SEO firm is the weapon you use, but rather than being a simple slingshot, it operates more like a Swiss army knife, capable of producing multiple tools to help you slay the beast.

So, why then, has Google posted a YouTube video on how to find a reputable SEO company?  Isn’t that like Goliath telling David, “Shoot me in the eye, right here!”

In reality, the quest for better SEO rankings is less like David and Goliath, and more like an athletic contest.

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