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When Total Grinding Solutions Inc., a centerless grinder manufacturer in Warren, Mich., was launched in 2014, company executives knew that their well-built, handsomely priced centerless grinding machines would be ideal for foreign markets, especially Latin American companies.

rectificadora sin centrosThe company has been committed to doing SEO the right way, so, upon Pilot Fish's recommendation, TGS agreed to have us build them a Spanish-language version of their website (Rectificadora sin Centros deTGS), hiring a professional translator to provide technically accurate translated content for its centerless grinder pages.

The new site was launched in mid-July, and early results have  affirmed the value of this strategy of targeting foreign markets with a website in their native language. In May, a little over a month prior to the site’s launch, the company had 70 sessions from a variety of Latin American countries, and one visit from Spain.  But, its sole Spanish-language landing page was viewed only 7 times in that period, so site visitors were more likely using the Google-translated version, which likely would not have provided entirely accurate translations for the more technical portions of the site, like the centerless grinder specifications page (especificaciones de la rectificadora sin centros TGS-CL-6020).
With the launch of the new Spanish website, traffic from Latin American countries and Spain was 24 percent higher in the first month, and the number of pages viewed soared nearly 300% to 225 Spanish-language pages viewed vs. 7 in May.
 
With the launch of the new Spanish website, traffic from Latin American countries and Spain was 24 percent higher in the first month, and the number of pages viewed soared nearly 300% to 225 Spanish-language pages viewed vs. 7 in May.  
 
Mexico is now the third highest country of origin among the site’s visitors, accounting for a little over 5% of the site’s overall (English and Spanish) traffic.  All Spanish-language countries combined now account for 17 percent of the site’s traffic, just 30 days after the launch of the Spanish site.
 
The company now is working with Pilot Fish to develop off-page content marketing and link building that will help build additional awareness of and traffic to the new Spanish language site, plus improve SEO. It started by translating an existing Slideshare presentation (TGS CNC rectificadora sin centros).
 
 
For practical business solutions to Internet marketing problems, contact Pilot Fish, the experts in industrial website design and SEO.
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Posted by on in B2B SEO
Quality content and links are the focus of everything we do for our clients.

Moz, a Seattle-based SEO tools provider, has released its biannual report on search engine ranking factors, and the results aren’t surprising.

The top three SEO factors cited by Internet marketing professionals from across the country are:

#1 -- The number and quality of links across an entire website

#2 -- The number and quality of links to specific pages on that site

#3 -- The quality of the content and optimization techniques on those individual pages

Of course, that might be surprising news to some site owners and SEO professionals who still believe that out-of-date tactics like keyword stuffing or even the amount of money spent on Google Adwords has a major effect on search engine rankings.

But we here at Pilot Fish weren’t surprised for two simple reasons:

  • Quality content and links are the focus of everything we do for our clients.
  • And those techniques work – our clients’ websites perform well on the search engines and consistently generate good leads and new business for our clients.

According to Moz, this is the most in-depth study they’ve done, incorporating feedback from 150 SEO professionals as well as additional data from three other major tools providers.

It’s gratifying to Pilot Fish to get third-party confirmation of what we see everyday – that we provide the right SEO to help our clients succeed. But it must be just as reassuring to our clients to see verification that they partnered with an Internet marketing company that knows what it’s doing.

If you want the assurance of working with a B2B SEO provider with a proven track record, contact us now by calling call 877-799-9994 ext. 2104 or submitting this form.

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The best use of the keywords meta tag is as an organizational tool for each page of the website so one can easily see and keep track of which terms that page is intended to target.

In the early days of search engine optimization, the primary method of getting the search engines to rank your website for the right keywords was to add a keyword meta tag to each page of your site.

However, a number of years ago, Google stopped using the keyword meta tag field as the basis for any part of its algorithm, rendering this method obsolete.

But, that doesn’t mean that keywords are dead, or that the keyword meta tag is worthless.  In fact, Pilot Fish finds the keyword meta tag to be immensely useful in implementing and managing SEO projects.  Here’s why:

Organizing Keywords for SEO 

Oftentimes, when we speak with a new client, we ask them which keywords they feel are important to their business.  This provides us some valuable insight into their company and industry and gives us a starting point for additional keyword research.

At the same time, we evaluate the new client’s current search engine performance against their desired keywords and review how well the site currently is optimized.

What we inevitably find is that even for sites that already have implemented SEO, the keyword list they provide us doesn’t match up with what we see on the site. Keyword terms might be included in the keywords meta tag, but oftentimes aren’t used in the areas that really are important to SEO, like the Page Title, URL, H1, image Alt tags or text.

When it comes to effective SEO, the best use of the keywords meta tag is as an organizational tool for each page of the website so one can easily see and keep track of which terms that page is intended to target.

Since most companies can expect to have 20 or more good keywords they want to target, not using the keywords meta tag as a reference tool forces the development or use of an off-site tracking system just to ensure that the site has been appropriately optimized for all the targeted terms.

Even though Google doesn’t use the keywords meta tag field any longer, it’s still included in SEO plug-ins like Yoast for WordPress, as well as SEO diagnostic tools, like SEO Quake, providing a handy way to organize the keywords on your site to ensure maximum coverage of all your SEO terms.

Contact Pilot Fish to receive a free SEO review of your website by filling out our form, or call 877-799-9994 ext. 2104 for more information about how Pilot Fish can get your company’s website performance back on track with comprehensive SEO.

Tagged in: keyword meta tag SEO
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For web sites that are long overdue for more fresh content, the dog days of summer are a perfect time to plan a big content picnic. 

In mid-July Google officially announced the release of Panda 4.2, which specifically targets sites with low quality or thin content. This update has been a long time coming, with the last Panda update taking place in September 2014. 

So is your content due for a refresh? Here are some questions to ask:

Keep your content relevant, be the expert, and a good user/search experience will follow.
  1. When was the last time you really read the content on your web site?  Does it accurately reflect what your company offers today? Or, has your business added new products or services that are missing, or discontinued activities that are still represented on the site?
  2. Does your site reflect what potential site visitors are looking for today? Is your content staying on top of industry trends?
  3. Would Google consider your company to be THE expert on your product or service by reading your copy? 
  4. Does your site contain enough depth to be considered an expert in your industry or is it thin in areas? 
  5. Are references, dates and links to additional resources still valid? 

Google has changed its algorithm to reward sites that have more pages and longer articles because the search engine company feels this is one measure of industry expertise. The Panda update, in particular, penalizes sites that have thin content.

When it spiders your site to index and rank it, the search engine pays attention to how often the site is updated and whether references and links are still active or broken.

Build on to what’s working for you. Take some time and review your analytics; look at your most popular pages and find ways to emulate them as you build new pages. 

Ignore Google’s Panda update at your own peril. With this 30th Panda update since February 2011, it’s clear this bear is no endangered species.  Keep your content relevant, be the expert, and a good user/search experience will follow. If you don’t, it could be your content and website that will become extinct. 

For information on how our content specialists can assist with updating your site to Google’s latest standard,call
877-799-9994 ext. 2104 or fill out our form.

Tagged in: Google Panda
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